ABOUT US
Strategy | Software | Implementation | Training
Over 25 years working with people and businesses like you
GROW YOUR
BUSINESS
Strategy | Software Implementation | Training
Over 25 years working with people and businesses like you
About Client Match
Welcome to Client Match, your partner for practical sales, marketing, and business growth solutions tailored to small and medium-sized businesses.
With over 25 years of first-hand experience in sales and marketing, I've developed Client Match through my own SME agencies and consultancies.
It is the product of real-world insights gathered from collaborations with industry experts and a deep understanding of the unique challenges faced by SME B2Bs, and professional service businesses.
You're not a start-up anymore, but you're not a corporate giant either.
I understand that what works for a new small business is not suitable for your established enterprise, and mimicking the strategies of larger corporations won't work for you either.
My approach is grounded in providing you with SME focused strategies, user-friendly software solutions, hands-on support, and training to complement the progress you've made as an already successful business.
Wishing you continued success.
Chris Middleton
Founder - Client Match
Hi, I'm Chris Middleton
After working with B2B SMEs for over 25 years, I know the difficulties of building successful sales teams and working with outsourced agencies.
If you would like to talk through any sales and marketing questions you may have, feel free to get in touch for a chat.
I provide only actionable advice I will not put you through some awful persuasive pitch.
I want you to succeed, so take a look at my Echo Connect Strategy a very powerful tool in my Client Match system.
If you implement this strategy you will have achieved what most SME businesses don't...
A clever strategy that brings in all the leads you need, without being costly, overwhelming or requiring an expensive and complicated outsourced agency process.
About Me: Strategic B2B Growth, Not Gimmicks
Most marketing starts too late.
Before tactics. Before funnels. Before content and channels… you need to understand how people actually make decisions.
If you skip this foundation—or guess at it—every strategy built on top of it becomes fragile, inefficient, and far more expensive than it needs to be.
That’s where I come in.
I help B2B businesses design marketing and sales systems that are built from the ground up on how human decision-making actually works. When you align your messaging, outreach and positioning with the way real people think, filter, and buy—you don’t need aggressive sales techniques or bloated marketing teams.
You just need a system that makes sense to the buyer.
Why Most Marketing Fails
Marketing that ignores decision-making psychology ends up relying on:
❌ Costly salespeople
❌ Over-engineered funnels
❌ Hard-to-measure campaigns
❌ Increasingly aggressive persuasion
It’s inefficient, frustrating—and worst of all, it’s not how customers want to buy.
Who I Work With
My clients are B2B businesses looking for real growth—not short-term tactics that fizzle out. They usually fall into one of two categories:
Strategic Thinkers
Business owners and leaders who already think long-term and want a marketing system that reflects their commitment to quality, reputation, and sustainable sales.
Tactic Survivors
Businesses that tried every "growth hack" and lead-gen trick, only to realise that tactics alone don’t create a steady flow of high-value clients. They’re ready for a smarter, structured approach.
Serious Strategy Without the £100K+ Overhead
On the open market, hiring a Sales and Marketing Director could cost your company £100K+ per year, and that’s before you factor in the team, tools, and execution.
With me, you get 25 years of experience, a full tailored strategy, and the entire system implemented—at a quarter of the cost of a junior marketer.
If you’ve ever felt like marketing agencies are selling tactics instead of strategy, you’re not alone.
My approach is different. I don’t chase vanity metrics—I focus on aligning your marketing with the way your buyers actually make decisions and creating a system that drives real, sustainable results.
How I Help: The Client Match Framework
The traditional marketing funnel assumes buyers move in a straight line from awareness to purchase. They don’t.
B2B buyers consume information non-linearly, making decisions based on repeated exposure, trust, and problem recognition.
I help you build quality-demand that works with human nature, not against it. My Client Match Framework ensures you’re reaching the right buyers at the right time, using:
✅ Strategic Positioning – Clarifying who your best customers are and how to position your business as the obvious choice. Targeting the right minds, not just any leads. Positioning your offer as the best and most logical choice compared to competitors.
✅ Buyer Psychology & Messaging – Crafting marketing that speaks directly to how real people think, filter information, and make decisions. By understanding how your audiences mental shortcuts work, you can build a strategy that works with human nature, not against it.
✅ Scalable Outreach & Automation – Leveraging targeted LinkedIn, email, and ad campaigns to create a consistent flow of engaged prospects. Structuring micro-engagements that lead prospects naturally toward a ‘yes.’
✅ Multi-Asset Trust Building – Developing educational content, case studies, and authority-building assets that naturally move buyers toward you. Ensuring that messaging is easy to digest, eliminating over-complicated sales pitches.
✅Priming & Pre-Suasion – Structuring content to make prospects feel like working with you was their idea all along. We don’t force sales—we guide prospects naturally towards the right choice using proven behavioural science techniques.
Why Work With Me?
I don’t do high-volume, low-quality lead generation. I don’t push marketing fads. I don’t sell tactics without strategy.
I work with businesses that want to think differently about how they attract and convert buyers.
If you’re ready to build a smarter, more human system for attracting the right clients—one that doesn’t rely on manipulation or high-pressure sales—I’d love to talk.
It cost nothing to talk to me and costs less than a quarter of a sales persons salary (as a one off cost) to work with me.
Strategy | Software | Implementation | Training
Reduce time to launch
Launch sales and marketing campaigns in days, not months. Includes, tested, successful built for you campaigns.
Reduce costs
You no longer have to rely on an expensive outsourced agency to build and manage campaigns. Take control with your own in-house team.
Automation
Our software automates important yet menial tasks. You can now manage smaller and better teams.
Develop world-class teams
Success gives you the luxury of attracting and building world-class teams.
Why Client Match?
The Approach. Professional SME businesses need something more than the "quick fix" hacks seen on social media. And copying what Big brands do won't work either.
Speed and Cost. Quicker than DIY and at a fraction of the cost of hiring an agency or multiple agencies to develop, implement and launch new sales and marketing campaigns.
Certainty. Wake up each morning knowing your sales pipeline has everything you need to pay the bills and more. Certainty in sales provides options. Grow. Invest. Manage from a distance. Sell.
World-class Team. With it's simple to follow training instructions and follow on training support you can build your own team and not rely on expensive outsourced agencies.
How it's Done?
Discovery and Differentiation. We learn everything about your business, your industry and your audience. Then we Strength Position your business for maximum effect.
Offer Development. By creating a results based Performance System we can create offers that target your exact audience and solve their problems in a way that you competitors can not.
Help not Sell. An intelligent approach for an intelligent audience. Build trust equity with your audience by providing help and support throughout the sales process.
Follow-up. The money is in the follow-up. Client Match automates best practice and continues to nurture prospects pre-sale and clients post-sale. Never losing an opportunity and enhancing client care.
IMPLEMENT CLIENT MATCH YOURSELF
Full Training | No Email Required | 100% FREE
See for yourself exactly how Client Match can work for your business.
Reduce time to launch
Launch sales and marketing campaigns in days, not months. Includes, tested, successful built for you campaigns.
Reduce Costs
You no longer have to rely on an expensive outsourced agency to build and manage campaigns. Take control with your own in-house team.
Automation
Our software automates important yet menial tasks. You can now manage smaller and better teams.
Develop world-class teams
Success gives your the luxury of attracting and building world-class teams
Build a better business so you have the freedom to work on other projects.
Invest into the business. Use the extra cash flow to fund new projects, and invest into other areas of business.
Buy capital equipment. You now have the financial freedom to invest in newer machinery, transportation, I.T infrastructure.
Train staff. Improve the efficiency and productivity of your workers with team training.
Become more hands-off. Work less in the business and work more strategically on the business and let the systems and good people you employ do the daily work.
Sell/Franchise. With a business that has documented processes, a unique to the market place offer and results system and a guaranteed sales pipeline your business is ready to sell or expand.
Frequently Asked Questions
Is Client Match for large businesses?
Whilst we are often asked to work with large businesses, Client Match is very much for SME businesses. Typically speaking, we work with SME owner operating businesses with one owner, up to a slightly larger two or three director team business.
In short what is Client Match, what would I be spending my money on?
Client Match is a sales and marketing strategy software, training and implementation product. We work with you and your team to develop a strategy that works for your business. We then install the software that enables us to launch and manage the campaign. We train you and you team to manage the campaign and build new ones as your business grows.
How complicated is it to install it into my business?
We do everything to install the initial campaign into you business. Then we give you full training on the strategies and software to manage the initial campaign and for you to create additional campaigns as your business grows.
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