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Welcome: to Client Match

Grow your business with the power of five sales and marketing specialists

Without the hassle or cost. Using clever thinking strategy, buyer psychology, automation and AI

CLICK BELOW TO WATCH FIRST!

Client Match Home Page

Welcome: to Client Match

Grow your business with the power of five sales and marketing specialists

Without the hassle or cost. Using clever thinking strategy, automation and AI

CLICK BELOW TO WATCH FIRST!

Connect with me on LinkedIn

Receive (for free) my full Echo Connect Strategy

"If you're an SME in the B2B space, you might be wondering how to drive more business.

This is one of the most common questions I get. Over the years, I've delivered my Echo Connect Strategy in countless one-to-one sessions and presentations. Normally, I'd charge from £1,000 just for a strategy session that covers this and it is a large part of my full Client Match Framework, which I fully implement into businesses for £10,000

I want to offer you this resource for FREE. Why? Because I want you to benefit from it as quickly as possible. So when we do speak, we can dive straight into more advanced strategies. Just drop me a message on LinkedIn, and let's get started."

Next Steps...

Enjoy a lifetime of prospecting using clever thinking strategy, automation and AI. The Echo Connect Strategy

Things to do next:

Connect with me on LinkedIn

Request access to my Echo Connect training videos

Request the full strategy document (includes all the detail)

Free

Echo Connect Framework

Client Match Framework Model

Here's what you get:

  • Build an automated lead flow that produces 3–5 predictable quality calls per week. Without scripts or pushy outreach

  • Stay top of mind with your ideal clients in 10–15 mins per day. Without burning out or chasing trends

  • Turn one small, well-built audience into a system that drives pipeline growth. Clients report doubling pipeline value in under 6 months

  • Increase customer lifetime value by 1.5–2x. Clients extended LTV from £7,500 to £14,000 in 12 months

  • Generate compound effect: the longer you run the system, the more trust, inbound interest, and warm sales opportunities it creates

  • Build an audience and lead flow you own and control. Not one dependent on paid ads, influencer algorithms, or agency costs

100% FREE

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"Highly recommend this"

Running a good business, I wanted to grow it so I could take a more strategic less day-to-day role. I worked with Chris Initially to set my business up, now with his growth strategy I get the predictability and systems I need to without being bogged down" Claire D

Jump Start Your Growth

Start for free with our Echo Connect Strategy

Strategy Session

£1,000

  • Face-to-face sessions

  • X 2 - 1.5 hour sessions (same day)

  • Email, Zoom and chat support

  • Client Match training courses

  • Follow-up strategy document

Echo Connect Strategy

FREE

  • Build a predictable pipeline

  • Drive real sales conversations

  • Become a known name and trusted expert

  • Create a lead system you own and control

  • 1hr free support

Client Match Programme

£10,000

  • Full Client Match Bespoke Strategy

  • Done for you implementation

  • Face to face meetings

  • Client Match software included

  • Money back guarantee

Frequently Asked Questions

Question 1: How long does it take to see results with this strategy?

The strategy is designed to build momentum over time. Most clients begin seeing early engagement within a few weeks, but substantial results typically emerge after the initial warmup phase. It’s about creating a reliable, ongoing pipeline rather than just short-term wins.

Question 2: Is there a lot of maintenance involved in this strategy?

Once set up, the day-to-day maintenance is minimal. Your main focus will shift toward managing incoming inquiries and converting them into sales. If you need assistance, I’m here to help with ongoing support and fine-tuning as needed.

Question 3: Will this strategy work if we don’t have a dedicated sales team?

Absolutely. Many SMEs without dedicated sales teams have successfully implemented this strategy. It’s adaptable for both smaller teams and solo business owners, with the flexibility to outsource specific elements if needed.

Question 4: How is this different from traditional lead generation?

Traditional lead generation often relies on cold outreach, generic messaging, and volume over relevance. Echo Connect is different. It uses intelligent automation, targeted messaging, and behavioural psychology to warm up your audience over time. The result? Higher-quality leads who already trust you—so when a conversation starts, it's not a sales pitch, it's a meaningful discussion.

Question 5: I’m not a natural salesperson and don’t want to hire an expensive team. Will this still work for me?

Yes! This strategy was designed exactly for you. Many SME owners don’t enjoy selling, and hiring a team is often out of reach. This system builds trust, delivers value upfront, and uses smart content to 'pre-suade' your audience. That way, by the time a conversation happens, prospects are already engaged and curious, so the pressure to “sell” disappears. All you need to do is carry on what you enjoy doing... Helping clients succeed!

Question 6: Can this strategy be customized for my industry?

Definitely. I tailor the approach to align with each business's industry, audience, and goals. This strategy is highly adaptable and can be fine-tuned to meet the unique demands of your market.

TESTIMONIALS

What others are saying

"Helped me get to that next stage on a budget"

"I started my own business I was good at what I did, but I needed help with how to win new clients, beyond my initial network. With Chris he listened to me and developed a strategy that was easy to follow and without me having to employ a new team"

Charlotte W

"More clients than ever, less effort than before"

"What I like is that it makes sense, almost like why didn't I think of this myself. It's clever without being difficult and the efficiency gains I have got are immense. I win more clients than ever with about 10% of the time and effort required."

Mike W

"Highly recommend this"

"Running a good business, I wanted to grow it so I could take a more strategic less day-to-day role. I worked with Chris Initially to set my business up, now with his growth strategy I get the predictability and systems I need to without being bogged down"

Claire D

Who's This Perfect For

BUSINESS OWNERS

SME Sized Businesses

b2b Sales

professional services

strategic thinkers

ethical businesses

Intelligent Audiences

complicated sales cycles

Wanting Growth control

Hi, I'm Chris Middleton

After working with B2B SMEs for over 25 years, I know the difficulties of building successful sales teams and working with outsourced agencies.

If you would like to talk through any sales and marketing questions you may have, feel free to get in touch for a chat.

I provide only actionable advice I will not put you through some awful persuasive pitch.

I want you to succeed, so take a look at my Echo Connect Strategy a very powerful tool in my Client Match framework.

If you implement this strategy you will have achieved what most SME businesses don't...

A clever strategy that brings in all the leads you need, without being costly, overwhelming or requiring an expensive and complicated outsourced agency process.

About Me: Strategic B2B Growth, Not Gimmicks

Most marketing starts too late.

Before tactics. Before funnels. Before content and channels… you need to understand how people actually make decisions.

If you skip this foundation or guess at it, every strategy built on top of it becomes fragile, inefficient, and far more expensive than it needs to be.

That’s where I come in.

I help B2B businesses design marketing and sales systems that are built from the ground up on how human decision-making actually works. When you align your messaging, outreach and positioning with the way real people think, filter, and buy, you don’t need aggressive sales techniques or bloated marketing teams.

You just need a system that makes sense to the buyer.

Why Most Marketing Fails

Marketing that ignores decision-making psychology ends up relying on:

❌ Costly salespeople

❌ Over-engineered funnels

❌ Hard-to-measure campaigns

❌ Increasingly aggressive persuasion

It’s inefficient, frustrating and worst of all, it’s not how customers want to buy.

Who I Work With

My clients are B2B businesses looking for real growth.

Not short-term tactics that fizzle out.

They usually fall into one of two categories:

Strategic Thinkers

Business owners and leaders who already think long-term and want a marketing system that reflects their commitment to quality, reputation, and sustainable sales.

Tactic Survivors

Businesses that tried every "growth hack" and lead-gen trick, only to realise that tactics alone don’t create a steady flow of high-value clients. They’re ready for a smarter, structured approach.

Serious Strategy Without the £100K+ Overhead

Hiring a Sales and Marketing Director on the open market could cost you £100K+ per year and that’s before you add the team, tools, and execution.

With me, you get 25 years of experience, a tailored strategy, and full system implementation. For around a quarter of what a junior marketer would cost you for the year.

No recruiter fees. No training. No HMRC, HR, or hidden overheads. Just a one-off, tax-deductible investment that delivers results fast.

If you’ve ever felt like marketing agencies are selling tactics instead of strategy, you’re not alone. 

My approach is different. I don’t chase vanity metrics - I focus on aligning your marketing with the way your buyers actually make decisions and creating a system that drives real, sustainable results.

How I Help: The Client Match Framework

The traditional marketing funnel assumes buyers move in a straight line from awareness to purchase. They don’t.

B2B buyers consume information non-linearly, making decisions based on repeated exposure, trust, and problem recognition.

I help you build quality-demand that works with human nature, not against it. My Client Match Framework ensures you’re reaching the right buyers at the right time, using:

✅Strategic Positioning – Clarifying who your best customers are and how to position your business as the obvious choice. Targeting the right minds, not just any leads. Positioning your offer as the best and most logical choice compared to competitors.

✅ Buyer Psychology & Messaging – Crafting marketing that speaks directly to how real people think, filter information, and make decisions. By understanding how your audiences mental shortcuts work, you can build a strategy that works with human nature, not against it.

✅ Scalable Outreach & Automation – Leveraging targeted LinkedIn, email, and ad campaigns to create a consistent flow of engaged prospects. Structuring micro-engagements that lead prospects naturally toward a ‘yes.’

✅ Multi-Asset Trust Building – Developing educational content, case studies, and authority-building assets that naturally move buyers toward you. Ensuring that messaging is easy to digest, eliminating over-complicated sales pitches.

✅Priming & Pre-Suasion – Structuring content to make prospects feel like working with you was their idea all along. We don’t force sales. We guide prospects naturally towards the right choice using proven behavioural science techniques.

Why Work With Me?

I don’t do high-volume, low-quality lead generation. I don’t push marketing fads. I don’t sell tactics without strategy.

I work with businesses that want to think differently about how they attract and convert buyers.

If you’re ready to build a smarter, more human system for attracting the right clients—one that doesn’t rely on manipulation or high-pressure sales...

I’d love to talk.

It cost nothing to talk to me and costs less than a quarter of a sales persons salary (as a one off cost) to work with me.

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