Welcome: to Client Match
Grow your business with the power of five sales and marketing specialists
Without the hassle or cost. Using clever thinking strategy, buyer psychology, automation and AI
CLICK BELOW TO WATCH FIRST!
Welcome: to Client Match
Grow your business with the power of five sales and marketing specialists
Without the hassle or cost. Using clever thinking strategy, automation and AI
CLICK BELOW TO WATCH FIRST!
Connect with me on LinkedIn
Receive (for free) my full Echo Connect Strategy
"If you're an SME in the B2B space, you might be wondering how to drive more business.
This is one of the most common questions I get. Over the years, I've delivered my Echo Connect Strategy in countless one-to-one sessions and presentations. Normally, I'd charge from £1,000 just for a strategy session that covers this and it is a large part of my full Client Match Framework, which I fully implement into businesses for £10,000
I want to offer you this resource for FREE. Why? Because I want you to benefit from it as quickly as possible. So when we do speak, we can dive straight into more advanced strategies. Just drop me a message on LinkedIn, and let's get started."
Next Steps...
Enjoy a lifetime of prospecting using clever thinking strategy, automation and AI. The Echo Connect Strategy
Things to do next:
Connect with me on LinkedIn
Request access to my Echo Connect training videos
Request the full strategy document (includes all the detail)
Jump Start Your Growth
Start for free with our Echo Connect Strategy
Strategy Session
£1,000
Face-to-face sessions
X 2 - 1.5 hour sessions (same day)
Email, Zoom and chat support
Client Match training courses
Follow-up strategy document
Echo Connect Strategy
FREE
Video training
Step-by-step how to guide
Full software list
1hr free support
Client Match training courses
Client Match Programme
£10,000
Full Client Match Bespoke Strategy
Done for you implementation
Face to face meetings
Client Match software included
Money back guarantee
TESTIMONIALS
What others are saying
"Helped me get to that next stage on a budget"
"I started my own business I was good at what I did, but I needed help with how to win new clients, beyond my initial network. With Chris he listened to me and developed a strategy that was easy to follow and without me having to employ a new team"
Charlotte W
"More clients than ever, less effort than before"
"What I like is that it makes sense, almost like why didn't I think of this myself. It's clever without being difficult and the efficiency gains I have got are immense. I win more clients than ever with about 10% of the time and effort required."
Mike W
"Highly recommend this"
"Running a good business, I wanted to grow it so I could take a more strategic less day-to-day role. I worked with Chris Initially to set my business up, now with his growth strategy I get the predictability and systems I need to without being bogged down"
Claire D
Who's This Perfect For
BUSINESS OWNERS
SME Sized Businesses
b2b Sales
professional services
strategic thinkers
ethical businesses
Intelligent Audiences
complicated sales cycles
Wanting Growth control
Hi, I'm Chris Middleton
After working with B2B SMEs for over 25 years, I know the difficulties of building successful sales teams and working with outsourced agencies.
If you would like to talk through any sales and marketing questions you may have, feel free to get in touch for a chat.
I provide only actionable advice I will not put you through some awful persuasive pitch.
I want you to succeed, so take a look at my Echo Connect Strategy a very powerful tool in my Client Match framework.
If you implement this strategy you will have achieved what most SME businesses don't...
A clever strategy that brings in all the leads you need, without being costly, overwhelming or requiring an expensive and complicated outsourced agency process.
About Me: Strategic B2B Growth, Not Gimmicks
Most marketing starts too late.
Before tactics. Before funnels. Before content and channels… you need to understand how people actually make decisions.
If you skip this foundation or guess at it, every strategy built on top of it becomes fragile, inefficient, and far more expensive than it needs to be.
That’s where I come in.
I help B2B businesses design marketing and sales systems that are built from the ground up on how human decision-making actually works. When you align your messaging, outreach and positioning with the way real people think, filter, and buy, you don’t need aggressive sales techniques or bloated marketing teams.
You just need a system that makes sense to the buyer.
Why Most Marketing Fails
Marketing that ignores decision-making psychology ends up relying on:
❌ Costly salespeople
❌ Over-engineered funnels
❌ Hard-to-measure campaigns
❌ Increasingly aggressive persuasion
It’s inefficient, frustrating and worst of all, it’s not how customers want to buy.
Who I Work With
My clients are B2B businesses looking for real growth—not short-term tactics that fizzle out. They usually fall into one of two categories:
Strategic Thinkers
Business owners and leaders who already think long-term and want a marketing system that reflects their commitment to quality, reputation, and sustainable sales.
Tactic Survivors
Businesses that tried every "growth hack" and lead-gen trick, only to realise that tactics alone don’t create a steady flow of high-value clients. They’re ready for a smarter, structured approach.
Serious Strategy Without the £100K+ Overhead
On the open market, hiring a Sales and Marketing Director could cost your company £100K+ per year, and that’s before you factor in the team, tools, and execution.
With me, you get 25 years of experience, a full tailored strategy, and the entire system implemented, at a quarter of the cost of a junior marketer.
If you’ve ever felt like marketing agencies are selling tactics instead of strategy, you’re not alone.
My approach is different. I don’t chase vanity metrics - I focus on aligning your marketing with the way your buyers actually make decisions and creating a system that drives real, sustainable results.
How I Help: The Client Match Framework
The traditional marketing funnel assumes buyers move in a straight line from awareness to purchase. They don’t.
B2B buyers consume information non-linearly, making decisions based on repeated exposure, trust, and problem recognition.
I help you build quality-demand that works with human nature, not against it. My Client Match Framework ensures you’re reaching the right buyers at the right time, using:
✅Strategic Positioning – Clarifying who your best customers are and how to position your business as the obvious choice. Targeting the right minds, not just any leads. Positioning your offer as the best and most logical choice compared to competitors.
✅ Buyer Psychology & Messaging – Crafting marketing that speaks directly to how real people think, filter information, and make decisions. By understanding how your audiences mental shortcuts work, you can build a strategy that works with human nature, not against it.
✅ Scalable Outreach & Automation – Leveraging targeted LinkedIn, email, and ad campaigns to create a consistent flow of engaged prospects. Structuring micro-engagements that lead prospects naturally toward a ‘yes.’
✅ Multi-Asset Trust Building – Developing educational content, case studies, and authority-building assets that naturally move buyers toward you. Ensuring that messaging is easy to digest, eliminating over-complicated sales pitches.
✅Priming & Pre-Suasion – Structuring content to make prospects feel like working with you was their idea all along. We don’t force sales. We guide prospects naturally towards the right choice using proven behavioural science techniques.
Why Work With Me?
I don’t do high-volume, low-quality lead generation. I don’t push marketing fads. I don’t sell tactics without strategy.
I work with businesses that want to think differently about how they attract and convert buyers.
If you’re ready to build a smarter, more human system for attracting the right clients—one that doesn’t rely on manipulation or high-pressure sales—I’d love to talk.
It cost nothing to talk to me and costs less than a quarter of a sales persons salary (as a one off cost) to work with me.
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