The Client MAtch Growth Centre
Welcome to the Growth Centre. Your free library of strategic resources designed for ambitious SME business owners. These are the same frameworks and tools we use with paying clients, but offered here with no email gates, no gimmicks, and no pressure. Just practical, proven value.
CLICK BELOW TO WATCH FIRST!
The Client Match
Growth Centre
Welcome to the Growth Centre. Your free library of strategic resources designed for ambitious SME business owners.
These are the same frameworks and tools we use with paying clients, but offered here with no email gates, no gimmicks, and no pressure. Just practical, proven value.
Without the hassle or cost. Using clever thinking strategy, automation and AI
CLICK BELOW TO WATCH FIRST!
Resource 1/6
Client Match Growth Sessions
High-level insights into what works, why it works, and how you can adapt it for your business.
A library of free strategy videos for SME growth
Resource 2/6
Echo Connect Framework
Learn the most successful Client Match approach for targeting smaller highly targeted audiences. The Echo Connect Framework we how we find the exact customers we want to work with, nurturing them effectively, and converting without pushy tactics and the need for huge business resources, time or money.
Video instruction and full step-by-step PDF guide
Resource 3/6
ICP Coach
Define your Ideal Customer Profile the right way before you build lists. ICP Coach asks the right questions, guides your thinking, and helps you document who you should really be targeting.
Full video instruction and free AI assistant
Resource 4/6
Offer Clarity Assistant
Turn your service into a clear, compelling offer customers actually want to buy. This assistant helps you structure your offer around outcomes, not features and builds in a non-salesy step-by-step help not sell strategy
Full video instruction and free AI assistant
Resource 5/6
LinkedIn Navigator Trainer
Turn guesswork into precision. The Navigator Trainer takes your ICP and Offer and converts them into exact LinkedIn Navigator searches, prospect lists, and outreach steps. You’ll walk away with 500–1,000 high-fit prospects, plus a messaging framework designed to cut through LinkedIn noise
Full video instruction to build your own Custom GPT
Resource 6/6
ICP Insight & Deep Research Builder
This tool will enrich your ICP audience list. Use this tool to add depth, enrich individual profiles, find email and telephone numbers and give you a full personality and psychological overview of your prospects so you can communicate extremely effectively beyond any level your competitors can offer.
Full video instruction to build your own Custom GPT
Resource 7/7
Free Client Clarity Call
Bring your biggest growth challenge and we’ll tackle it together.
One hour, one-to-one with me. No pitch, no prep required. Just clarity.
Full video instruction to build your own Custom GPT
Connect with me on LinkedIn
Receive (for free) my full resource library download page
If you're an SME in the B2B space, you might be wondering how to drive more business.
This is one of the most common questions I get.
Over the years, I've delivered my Client Match Strategies in countless one-to-one sessions and presentations. Normally, I'd charge from £1,000 just for a strategy session that covers this and it is a large part of my full Client Match Strategy, which I fully implement into businesses for £10,000
I want to offer you these RESOURCES for FREE
Next Steps...
Enjoy a lifetime of prospecting using clever thinking strategy, automation and AI.
Things to do next:
Connect with me on LinkedIn
Request access to my full Growth Centre content
Includes my strategy PDF (with all the detail)
I will send you one page with everything you need
Ready to Go Further?
When you’re ready to build a real growth system
for your business.Here are three ways we work with clients:
Your Low-Risk First Step
Growth Launch Pack
£520
£200
One off fee
Who it’s for: SMEs who know they need to take action to grow but aren’t sure where to start. If you want to explore your options, gain clarity, and test working with a trusted partner — without long-term commitment — this gives you a safe, low-risk first step. You’ll leave with a clear starting plan, sharper focus, and practical tools you can act on immediately.
Strategy + First Steps. One focused session, one tailored pack, total clarity. Walk away with the right ICP, offer, and prospect list to start growing with confidence.
Our Process (What We do Together):
Plan – A one-to-one strategy session to define your Ideal Customer Profile (ICP), sharpen your offer, and map out first actions..
Support – Follow-up email access to answer questions as you put your Launch pack into practice.
Equip – Access to ICP Coach, Offer Clarity Assistant, Navigator Trainer, and ICP Insight Builder to strengthen targeting and offers.
Optional Bolt-on– Normally £1,500, now £750: we’ll build your first prospect list, export and clean the data, and design a simple landing page to test your offer immediately.
Includes (Worth over £500 if purchased separately):
1:1 strategy session (£200)
Tailored one-off action plan £200)
ICP Coach, Offer Clarity Assistant, ICP Insight Builder, and Navigator Trainer (£120)
Optional add-ons:
First Lead List + Landing Page Build – reduced from £1,500 to £750
Client Match Console – full access to CRM, funnels, automation, and campaign tools (£99/month) or fully inclusive with any monthly option
24/7 Marketing Software Support & Training available for an additional fee
DIY with Support
Strategy Starter Plan
£800+
£250
Per month
Who it’s for: SMEs who want to stay in control but need expert guidance to avoid wasting time and money. You want a clear strategy, the right tools, and accountability to keep moving forward. Without having to commit to a done-for-you service. This plan gives you structure, direction, and support while you do the delivery.
Strategy + Direction. We guide, you implement. Gain structure, tools, and accountability each month so you stay on track and focused on the right actions.
Our Process (What We do Together):
Plan - Monthly 1:1 strategy meeting to define priorities and build a tailored action plan.
Support – Ongoing email support for strategic queries.
Equip – Access to ICP Coach, Offer Clarity Assistant, Navigator Trainer and ICP Insight Builder to sharpen your targeting and offers.
Enable – Access to the Client Match Console (your own CRM, automation, and funnel system) with starter templates.
Review – Monthly adjustments to your action plan based on progress and challenges.
Includes (Worth over £500/month if purchased separately):
Monthly 1:1 strategy session (£200)
Continually updated action plan (£100)
ICP Coach, Offer Clarity Assistant, ICP Insight Builder, and Navigator Trainer (£120)
Client Match Marketing Console, with:
CRM & pipeline tracking (£49)
Unified inbox (email, SMS, social) (£49)
Funnels, automation & follow-ups (£99)
Reputation & review management (£49)
Websites & landing pages (£49)
Social media planner (£29)
Analytics & dashboards (£49)
Appointment scheduling & Stripe payments (£29)
Optional add-ons:
First Lead List + Landing Page Build – reduced from £1,500 to £750
24/7 Marketing Software Support & Training available for an additional fee
Done-for-You
Full Growth System
£3,750+
£1,000*
Per month
Who it’s for: SMEs who want growth without the trial and error of doing it themselves. You need a partner to plan, build, and manage your campaigns from end to end — strategy, systems, content, and automation all done-for-you. Ideal if you want to focus on running the business while knowing your marketing engine is fully handled.
Strategy + Implementation. We build and manage everything. From campaigns to content and automation, your marketing engine runs fully done-for-you.
Our Process (What We do):
Design – We create a bespoke Client Match Growth Strategy built around your ICP, positioning, and outcomes.
Build – We implement everything: funnels, email nurture, outreach systems, and automation inside the Client Match Console.
Communicate – We write and deploy the copy: ads, emails, landing pages, and nurture content that does the heavy lifting.
Optimise – We monitor, report, and refine campaigns monthly to keep performance improving.
Support – Regular strategy sessions (video or face-to-face) plus hands-on team guidance.
Includes (Ongoing value worth £3,750+/month if purchased separately):
Ongoing Growth Strategy Development. regular refinement of your ICP, positioning, and campaign priorities (£250/month)
Direct Access to Senior Strategy Guidance. Speak directly with Chris by phone, email, or 1:1 meetings when required (£300/month)
Campaigns, funnels, and nurture systems — built, managed, and continuously optimised (£1,000+/month)
Copywriting for ads, emails, and landing pages. With fresh campaigns created as needed (£500/month)
Regular strategy sessions & reviews. Keeping you aligned and accountable (£300/month)
Client Match Console. Fully configured, managed, and updated (£200/month)
Ongoing optimisation & reporting. Continual improvements to boost performance (£300/month)
Team support and implementation guidance. hands-on help when you need it (£200/month)
Additional value you gain as part of the process:
Competitor & Market Insights. Ongoing scans of competitor activity and positioning (£250/month)
Behavioural Economics Frameworks. Applying proven psychology to shape campaigns and offers (£350/month)
Content Oversight & Narrative Direction. Ensuring your brand message stays sharp and consistent (£250/month)
Proactive Opportunity Spotting. Identifying untapped revenue in your pipeline and audience (£200/month)
Money-back guarantee. Your safety net if expectations aren’t met (Priceless)
Optional add-on: 24/7 Marketing Software Support & Training available for an additional fee
Frequently Asked Questions
Question 1: How long does it take to see results with this strategy?
The strategy is designed to build momentum over time. Most clients begin seeing early engagement within a few weeks, but substantial results typically emerge after the initial warmup phase. It’s about creating a reliable, ongoing pipeline rather than just short-term wins.
Question 2: Is there a lot of maintenance involved in this strategy?
Once set up, the day-to-day maintenance is minimal. Your main focus will shift toward managing incoming inquiries and converting them into sales. If you need assistance, I’m here to help with ongoing support and fine-tuning as needed.
Question 3: Will this strategy work if we don’t have a dedicated sales team?
Absolutely. Many SMEs without dedicated sales teams have successfully implemented this strategy. It’s adaptable for both smaller teams and solo business owners, with the flexibility to outsource specific elements if needed.
Question 4: How is this different from traditional lead generation?
Traditional lead generation often relies on cold outreach, generic messaging, and volume over relevance. Echo Connect is different. It uses intelligent automation, targeted messaging, and behavioural psychology to warm up your audience over time. The result? Higher-quality leads who already trust you—so when a conversation starts, it's not a sales pitch, it's a meaningful discussion.
Question 5: I’m not a natural salesperson and don’t want to hire an expensive team. Will this still work for me?
Yes! This strategy was designed exactly for you. Many SME owners don’t enjoy selling, and hiring a team is often out of reach. This system builds trust, delivers value upfront, and uses smart content to 'pre-suade' your audience. That way, by the time a conversation happens, prospects are already engaged and curious, so the pressure to “sell” disappears. All you need to do is carry on what you enjoy doing... Helping clients succeed!
Question 6: Can this strategy be customized for my industry?
Definitely. I tailor the approach to align with each business's industry, audience, and goals. This strategy is highly adaptable and can be fine-tuned to meet the unique demands of your market.
TESTIMONIALS
What others are saying
"Helped me get to that next stage on a budget"
"I started my own business I was good at what I did, but I needed help with how to win new clients, beyond my initial network. With Chris he listened to me and developed a strategy that was easy to follow and without me having to employ a new team"
Charlotte W
"More clients than ever, less effort than before"
"What I like is that it makes sense, almost like why didn't I think of this myself. It's clever without being difficult and the efficiency gains I have got are immense. I win more clients than ever with about 10% of the time and effort required."
Mike W
"Highly recommend this"
"Running a good business, I wanted to grow it so I could take a more strategic less day-to-day role. I worked with Chris Initially to set my business up, now with his growth strategy I get the predictability and systems I need to without being bogged down"
Claire D
Who's This Perfect For
BUSINESS OWNERS
SME Sized Businesses
b2b Sales
professional services
strategic thinkers
ethical businesses
Intelligent Audiences
complicated sales cycles
Wanting Growth control
Hi, I'm Chris Middleton
After working with B2B SMEs for over 25 years, I know the difficulties of building successful sales teams and working with outsourced agencies.
If you would like to talk through any sales and marketing questions you may have, feel free to get in touch for a chat.
I provide only actionable advice I will not put you through some awful persuasive pitch.
I want you to succeed.
If you use my framework you will have achieved what most SME businesses won't...
A clever strategy that brings in all the leads you need, without being costly, overwhelming or requiring an expensive and complicated outsourced agency process.
About Me: Strategic B2B Growth, Not Gimmicks
Most marketing starts too late.
Before tactics. Before funnels. Before content and channels… you need to understand how people actually make decisions.
If you skip this foundation or guess at it, every strategy built on top of it becomes fragile, inefficient, and far more expensive than it needs to be.
That’s where I come in.
I help B2B businesses design marketing and sales systems that are built from the ground up on how human decision-making actually works.
When you align your messaging, outreach and positioning with the way real people think, filter, and buy, you don’t need aggressive sales techniques or bloated marketing teams.
You just need a system that makes sense to the buyer.
Why Most Marketing Fails
Marketing that ignores decision-making psychology ends up relying on:
❌ Costly salespeople
❌ Over-engineered funnels
❌ Hard-to-measure campaigns
❌ Increasingly aggressive persuasion
It’s inefficient, frustrating and worst of all, it’s not how customers want to buy.
Who I Work With
My clients are B2B businesses looking for real growth.
Not short-term tactics that fizzle out.
They usually fall into one of two categories:
Strategic Thinkers
Business owners and leaders who already think long-term and want a marketing system that reflects their commitment to quality, reputation, and sustainable sales.
Tactic Survivors
Businesses that tried every "growth hack" and lead-gen trick, only to realise that tactics alone don’t create a steady flow of high-value clients. They’re ready for a smarter, structured approach.
Serious Strategy Without the £100K+ Overhead
Hiring a Sales and Marketing Director on the open market could cost you £100K+ per year and that’s before you add the team, tools, and execution.
With me, you get 25 years of experience, a tailored strategy, and full system implementation. For around a quarter of what a junior marketer would cost you for the year.
No recruiter fees. No training. No HMRC, HR, or hidden overheads. Just a one-off, tax-deductible investment that delivers results fast.
If you’ve ever felt like marketing agencies are selling tactics instead of strategy, you’re not alone.
My approach is different. I don’t chase vanity metrics - I focus on aligning your marketing with the way your buyers actually make decisions and creating a system that drives real, sustainable results.
How I Help: The Client Match Framework
The traditional marketing funnel assumes buyers move in a straight line from awareness to purchase. They don’t.
B2B buyers consume information non-linearly, making decisions based on repeated exposure, trust, and problem recognition.
I help you build quality-demand that works with human nature, not against it. My Client Match Framework ensures you’re reaching the right buyers at the right time, using:
✅Strategic Positioning – Clarifying who your best customers are and how to position your business as the obvious choice. Targeting the right minds, not just any leads. Positioning your offer as the best and most logical choice compared to competitors.
✅ Buyer Psychology & Messaging – Crafting marketing that speaks directly to how real people think, filter information, and make decisions. By understanding how your audiences mental shortcuts work, you can build a strategy that works with human nature, not against it.
✅ Scalable Outreach & Automation – Leveraging targeted LinkedIn, email, and ad campaigns to create a consistent flow of engaged prospects. Structuring micro-engagements that lead prospects naturally toward a ‘yes.’
✅ Multi-Asset Trust Building – Developing educational content, case studies, and authority-building assets that naturally move buyers toward you. Ensuring that messaging is easy to digest, eliminating over-complicated sales pitches.
✅Priming & Pre-Suasion – Structuring content to make prospects feel like working with you was their idea all along. We don’t force sales. We guide prospects naturally towards the right choice using proven behavioural science techniques.
Why Work With Me?
I don’t do high-volume, low-quality lead generation. I don’t push marketing fads. I don’t sell tactics without strategy.
I work with businesses that want to think differently about how they attract and convert buyers.
If you’re ready to build a smarter, more human system for attracting the right clients
One that doesn’t rely on manipulation or high-pressure sales...
I’d love to talk.
It cost nothing to talk to me and costs less than a quarter of a sales persons salary (as a one off cost) to work with me.
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