Welcome: to Client Match
FREE ICP Insight Builder™
with Deep Research Assistant
No coding required. Copy and paste. Five minute setup. Business changing results
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The Foundation of an SME B2B Growth Campaign
ICP Insight Builder™
What is it?
Build a list of exactly who you want to work with. With deep individual contact research and insights, with email and phone contact details. Without code, techy abilities or high costs.
What does it do?
Provides insights so you can build campaigns and train your team to communicate to motivate buying. See how your audience thinks and makes decisions and reach out effectively.
Why do I need it?
Improves brand perception. Positively differentiates from your competition. Pre-suades audiences. increases outbound effectiveness, increases inbound and increases conversion rates
If you're an SME in the B2B space, you might be wondering how to drive more business.
This is one of the most common questions I get. Over the years, I've delivered strategies in countless one-to-one sessions and presentations. Normally, I'd charge from £1,000 just for a strategy session that covers this and it is a large part of my full Client Match Framework, which I fully implement into businesses for £10,000
I want to offer you this resource for FREE. Why? Because I want you to benefit from it as quickly as possible. So when we do speak, we can dive straight into more advanced strategies. Just drop me a message on LinkedIn, and let's get started.
Next Steps...
Enjoy a lifetime of prospecting using clever thinking strategy, automation and AI. ICP Insight Builder™
Things to do next:
Connect with me on LinkedIn
Request ICP Insight Builder training page
Request my full strategy document (includes all the detail)
Three Simple Steps to Success
ICP Insight Builder™
Step One:
Handpick your perfect audience
Use LinkedIn Sales Navigator to build a targeted list of your ideal buyers. No scraping. No generic data. Just people you'd love to work with.
Step Two:
Download rich data instantly
Get full LinkedIn profile data in seconds. It’s all done for you, no spreadsheets or technical skills needed.
Step Three:
Build Smart Prospect Profiles
Unlock powerful insight to personalise outreach and shape smarter campaigns. You'll also get email addresses and phone numbers to reach prospects directly.
Free
ICP Insight Builder™ and Deep Research Assistant
Here's what you get:
Precision-first: Build targeted lists based on your real Ideal Client Profile (ICP)
Smart automation: LinkedIn Sales Nav Download and clean with a Custom GPT
Behavioural edge: Get personality types, decision styles, and communication cues, even email addresses and telephone numbers for outreach
Time-saving: No complicated spreadsheets, no formulas, no guesswork
CRM-ready: Cleaned, structured, importable data
Marketing power: Use deep insights to shape more relevant content, messaging, and ads
Plug into outreach: Feed into LinkedIn DMs, email sequences, video intros and more
100% FREE
"Highly recommend this"
Running a good business, I wanted to grow it so I could take a more strategic less day-to-day role. I worked with Chris Initially to set my business up, now with his growth strategy I get the predictability and systems I need to without being bogged down" Claire D
The Foundation for Successful Sales and Marketing
ICP Insight Builder™
Automated Exports
Download rich data instantly
Get full LinkedIn profile data in seconds. Fully cleaned and organised ready to use.
Email & Phone Data
reach your audience directly
Enrich your lists with verified B2B emails and find phone numbers
Understand Your Audience
Improve Conversions
And improve conversions when you know how your audience thinks and makes decisions.
***Full Training Video***
Request Training Document
Connect with me on LinkedIn and DM me:
"Please send me the ICP Insight Builder training."
That’s it I’ll send you the training. No forms. No spam. Just actionable value.
Connect and DM me on LinkedIn
I will send you the full implementation doc
Full Training Video
Frequently Asked Questions
Question 1: What exactly is the ICP Insight Builder™?
The ICP Insight Builder™ is a tool that helps you turn your ideal client profile (ICP) into real, usable prospect data. It delivers verified contact details, communication preferences, and behavioural insights — all designed to help you start smarter conversations and win more business.
Question 2: How fast can I get results?
In most cases, you’ll have your first set of insights within minutes. It’s built for speed and practicality, especially for lean B2B teams that don’t have time to wait weeks for market research reports.
Question 3: What kind of data does it give me?
You get:
- Direct contact details (email and phone)
- LinkedIn profile links
- Behavioural insights (e.g. communication style, decision-making preferences)
- Company context and signals relevant to your outreach
This isn’t just a list. It’s intelligence.
Question 4: How is this different from a lead list or database like ZoomInfo or Lusha?
Most databases are bloated and generic. This is built from scratch, based on your criteria and enhanced with psychology-driven insight you won’t get from off-the-shelf tools. Think of it as sales intelligence with personality.
Question 5: Is this GDPR compliant?
Yes. The ICP Insight Builder™ is fully GDPR compliant. All data is sourced through lawful, publicly available means or with legitimate interest under B2B context rules. We only provide professional contact information relevant to business communication — never personal data.
You’re not buying a database. You’re receiving targeted insights to help you engage professionally, respectfully, and responsibly.
TESTIMONIALS
What others are saying
"Helped me get to that next stage on a budget"
"I started my own business I was good at what I did, but I needed help with how to win new clients, beyond my initial network. With Chris he listened to me and developed a strategy that was easy to follow and without me having to employ a new team"
Charlotte W
"More clients than ever, less effort than before"
"What I like is that it makes sense, almost like why didn't I think of this myself. It's clever without being difficult and the efficiency gains I have got are immense. I win more clients than ever with about 10% of the time and effort required."
Mike W
"Highly recommend this"
"Running a good business, I wanted to grow it so I could take a more strategic less day-to-day role. I worked with Chris Initially to set my business up, now with his growth strategy I get the predictability and systems I need to without being bogged down"
Claire D
Who's This Perfect For
BUSINESS OWNERS
SME Sized Businesses
b2b Sales
professional services
strategic thinkers
ethical businesses
Intelligent Audiences
complicated sales cycles
Wanting Growth control
Ready to Go Further?
When you’re ready to build a real growth system
for your business.Here are three ways we work with clients:
Your Low-Risk First Step
Growth Launch Pack
£520
£200
One off fee
Who it’s for: SMEs who know they need to take action to grow but aren’t sure where to start. If you want to explore your options, gain clarity, and test working with a trusted partner — without long-term commitment — this gives you a safe, low-risk first step. You’ll leave with a clear starting plan, sharper focus, and practical tools you can act on immediately.
Strategy + First Steps. One focused session, one tailored pack, total clarity. Walk away with the right ICP, offer, and prospect list to start growing with confidence.
Our Process (What We do Together):
Plan – A one-to-one strategy session to define your Ideal Customer Profile (ICP), sharpen your offer, and map out first actions..
Support – Follow-up email access to answer questions as you put your Launch pack into practice.
Equip – Access to ICP Coach, Offer Clarity Assistant, Navigator Trainer, and ICP Insight Builder to strengthen targeting and offers.
Optional Bolt-on– Normally £1,500, now £750: we’ll build your first prospect list, export and clean the data, and design a simple landing page to test your offer immediately.
Includes (Worth over £500 if purchased separately):
1:1 strategy session (£200)
Tailored one-off action plan £200)
ICP Coach, Offer Clarity Assistant, ICP Insight Builder, and Navigator Trainer (£120)
Optional add-ons:
First Lead List + Landing Page Build – reduced from £1,500 to £750
Client Match Console – full access to CRM, funnels, automation, and campaign tools (£99/month) or fully inclusive with any monthly option
24/7 Marketing Software Support & Training available for an additional fee
DIY with Support
Strategy Starter Plan
£800+
£250
Per month
Who it’s for: SMEs who want to stay in control but need expert guidance to avoid wasting time and money. You want a clear strategy, the right tools, and accountability to keep moving forward. Without having to commit to a done-for-you service. This plan gives you structure, direction, and support while you do the delivery.
Strategy + Direction. We guide, you implement. Gain structure, tools, and accountability each month so you stay on track and focused on the right actions.
Our Process (What We do Together):
Plan - Monthly 1:1 strategy meeting to define priorities and build a tailored action plan.
Support – Ongoing email support for strategic queries.
Equip – Access to ICP Coach, Offer Clarity Assistant, Navigator Trainer and ICP Insight Builder to sharpen your targeting and offers.
Enable – Access to the Client Match Console (your own CRM, automation, and funnel system) with starter templates.
Review – Monthly adjustments to your action plan based on progress and challenges.
Includes (Worth over £500/month if purchased separately):
Monthly 1:1 strategy session (£200)
Continually updated action plan (£100)
ICP Coach, Offer Clarity Assistant, ICP Insight Builder, and Navigator Trainer (£120)
Client Match Marketing Console, with:
CRM & pipeline tracking (£49)
Unified inbox (email, SMS, social) (£49)
Funnels, automation & follow-ups (£99)
Reputation & review management (£49)
Websites & landing pages (£49)
Social media planner (£29)
Analytics & dashboards (£49)
Appointment scheduling & Stripe payments (£29)
Optional add-ons:
First Lead List + Landing Page Build – reduced from £1,500 to £750
24/7 Marketing Software Support & Training available for an additional fee
Done-for-You
Full Growth System
£3,750+
£1,000*
Per month
Who it’s for: SMEs who want growth without the trial and error of doing it themselves. You need a partner to plan, build, and manage your campaigns from end to end — strategy, systems, content, and automation all done-for-you. Ideal if you want to focus on running the business while knowing your marketing engine is fully handled.
Strategy + Implementation. We build and manage everything. From campaigns to content and automation, your marketing engine runs fully done-for-you.
Our Process (What We do):
Design – We create a bespoke Client Match Growth Strategy built around your ICP, positioning, and outcomes.
Build – We implement everything: funnels, email nurture, outreach systems, and automation inside the Client Match Console.
Communicate – We write and deploy the copy: ads, emails, landing pages, and nurture content that does the heavy lifting.
Optimise – We monitor, report, and refine campaigns monthly to keep performance improving.
Support – Regular strategy sessions (video or face-to-face) plus hands-on team guidance.
Includes (Ongoing value worth £3,750+/month if purchased separately):
Ongoing Growth Strategy Development. regular refinement of your ICP, positioning, and campaign priorities (£250/month)
Direct Access to Senior Strategy Guidance. Speak directly with Chris by phone, email, or 1:1 meetings when required (£300/month)
Campaigns, funnels, and nurture systems — built, managed, and continuously optimised (£1,000+/month)
Copywriting for ads, emails, and landing pages. With fresh campaigns created as needed (£500/month)
Regular strategy sessions & reviews. Keeping you aligned and accountable (£300/month)
Client Match Console. Fully configured, managed, and updated (£200/month)
Ongoing optimisation & reporting. Continual improvements to boost performance (£300/month)
Team support and implementation guidance. hands-on help when you need it (£200/month)
Additional value you gain as part of the process:
Competitor & Market Insights. Ongoing scans of competitor activity and positioning (£250/month)
Behavioural Economics Frameworks. Applying proven psychology to shape campaigns and offers (£350/month)
Content Oversight & Narrative Direction. Ensuring your brand message stays sharp and consistent (£250/month)
Proactive Opportunity Spotting. Identifying untapped revenue in your pipeline and audience (£200/month)
Money-back guarantee. Your safety net if expectations aren’t met (Priceless)
Optional add-on: 24/7 Marketing Software Support & Training available for an additional fee
Hi, I'm Chris Middleton
After working with B2B SMEs for over 25 years, I know the difficulties of building successful sales teams and working with outsourced agencies.
If you would like to talk through any sales and marketing questions you may have, feel free to get in touch for a chat.
I provide only actionable advice I will not put you through some awful persuasive pitch.
I want you to succeed.
If you use my framework you will have achieved what most SME businesses won't...
A clever strategy that brings in all the leads you need, without being costly, overwhelming or requiring an expensive and complicated outsourced agency process.
About Me: Strategic B2B Growth, Not Gimmicks
Most marketing starts too late.
Before tactics. Before funnels. Before content and channels… you need to understand how people actually make decisions.
If you skip this foundation or guess at it, every strategy built on top of it becomes fragile, inefficient, and far more expensive than it needs to be.
That’s where I come in.
I help B2B businesses design marketing and sales systems that are built from the ground up on how human decision-making actually works.
When you align your messaging, outreach and positioning with the way real people think, filter, and buy, you don’t need aggressive sales techniques or bloated marketing teams.
You just need a system that makes sense to the buyer.
Why Most Marketing Fails
Marketing that ignores decision-making psychology ends up relying on:
❌ Costly salespeople
❌ Over-engineered funnels
❌ Hard-to-measure campaigns
❌ Increasingly aggressive persuasion
It’s inefficient, frustrating and worst of all, it’s not how customers want to buy.
Who I Work With
My clients are B2B businesses looking for real growth.
Not short-term tactics that fizzle out.
They usually fall into one of two categories:
Strategic Thinkers
Business owners and leaders who already think long-term and want a marketing system that reflects their commitment to quality, reputation, and sustainable sales.
Tactic Survivors
Businesses that tried every "growth hack" and lead-gen trick, only to realise that tactics alone don’t create a steady flow of high-value clients. They’re ready for a smarter, structured approach.
Serious Strategy Without the £100K+ Overhead
Hiring a Sales and Marketing Director on the open market could cost you £100K+ per year and that’s before you add the team, tools, and execution.
With me, you get 25 years of experience, a tailored strategy, and full system implementation. For around a quarter of what a junior marketer would cost you for the year.
No recruiter fees. No training. No HMRC, HR, or hidden overheads. Just a one-off, tax-deductible investment that delivers results fast.
If you’ve ever felt like marketing agencies are selling tactics instead of strategy, you’re not alone.
My approach is different. I don’t chase vanity metrics - I focus on aligning your marketing with the way your buyers actually make decisions and creating a system that drives real, sustainable results.
How I Help: The Client Match Framework
The traditional marketing funnel assumes buyers move in a straight line from awareness to purchase. They don’t.
B2B buyers consume information non-linearly, making decisions based on repeated exposure, trust, and problem recognition.
I help you build quality-demand that works with human nature, not against it. My Client Match Framework ensures you’re reaching the right buyers at the right time, using:
✅Strategic Positioning – Clarifying who your best customers are and how to position your business as the obvious choice. Targeting the right minds, not just any leads. Positioning your offer as the best and most logical choice compared to competitors.
✅ Buyer Psychology & Messaging – Crafting marketing that speaks directly to how real people think, filter information, and make decisions. By understanding how your audiences mental shortcuts work, you can build a strategy that works with human nature, not against it.
✅ Scalable Outreach & Automation – Leveraging targeted LinkedIn, email, and ad campaigns to create a consistent flow of engaged prospects. Structuring micro-engagements that lead prospects naturally toward a ‘yes.’
✅ Multi-Asset Trust Building – Developing educational content, case studies, and authority-building assets that naturally move buyers toward you. Ensuring that messaging is easy to digest, eliminating over-complicated sales pitches.
✅Priming & Pre-Suasion – Structuring content to make prospects feel like working with you was their idea all along. We don’t force sales. We guide prospects naturally towards the right choice using proven behavioural science techniques.
Why Work With Me?
I don’t do high-volume, low-quality lead generation. I don’t push marketing fads. I don’t sell tactics without strategy.
I work with businesses that want to think differently about how they attract and convert buyers.
If you’re ready to build a smarter, more human system for attracting the right clients
One that doesn’t rely on manipulation or high-pressure sales...
I’d love to talk.
It cost nothing to talk to me and costs less than a quarter of a sales persons salary (as a one off cost) to work with me.